Just because somebody Likes your Facebook page doesn’t mean they’re a fan. As one marketer put it, clicking like is more like a “grunt of acknowledgement” in a conversation. Take it as an invitation to engage but recognize that focusing on one’s Like count is the opposite of building a deep affinity with one’s fans.
- Clyde Smith
From Clyde’s notes on the documentary titled “FanCulture: The Evolution of Influence” — created by Amplify, a London-based agency specializing in “brand strategy, experiences, and amplification.”